If we haven't doubled your investment within six months, we keep working for free until we have.
Below is the commitment in plain terms — how we measure the target, what counts as attributable revenue inside the six-month window, exactly what "we keep working for free" includes (and what it doesn't), and how the client invokes the guarantee on day 180 if the math comes in below 2x.
The four things that decide whether the guarantee fires
The commitment, in four pieces of plain copy.
Each piece is the same language that goes into the guarantee terms PDF. Email us and we will send the PDF so you can read it line by line before any call.
Measurement
We sign a measurement plan in week four. The plan names which numbers are the source of truth (your CRM, your BI, your billing ledger — not our dashboards), how revenue is attributed to the program, and what counts as pipeline the program generated. The day-180 ROI math runs against that signed plan on the agreed numbers — no renegotiation, no new definitions.
- Week-4 measurement plan sign-off
- Day-180 ROI math, run on agreed numbers
- Source of truth: your CRM + BI, not ours
- Closed-loop math, no renegotiation of definitions
Attributable revenue
Cash, collected from deals sourced-and-influenced by the program inside the six-month attribution window. Multi-touch attribution rules are written into the week-four plan so the day-180 math is unambiguous. Excluded from the count: deals sourced outside the program, deals that close after day 180, and revenue booked but not yet collected.
- Cash revenue booked from sourced + influenced deals
- Attribution rules signed in week four
- Multi-touch rules written in, not improvised
- Exclusions stated up front: outside deals, post-day-180 closes, uncollected bookings
"We keep working"
If the day-180 math closes below 2x, the engagement enters a continuation phase at no additional fee and stays there until the math closes. Sequence and copy refresh, weekly list refresh, weekly reporting, dashboard support, two standing calls per week, and runbook updates all stay on. New channels, brand work, sales hiring, content retainers, and a second ICP rollout are explicitly not part of the continuation — those would re-scope the engagement.
Included in the no-fee phase:
- Sequence and copy refresh
- Weekly list-refresh cadence
- Weekly reporting + dashboard support
- Two standing calls per week
- Runbook updates
Not included (would re-scope):
- New channels
- Brand redesign
- Sales hiring
- Content retainer
- Second ICP rollout
Invocation
On day 180, if the attributable-revenue math closes below 2x the program fee, Patrick emails the client the continuation-phase kickoff checklist and the guarantee terms PDF. The client signs the checklist and we stay in build-and-run mode at no additional fee until the attributable-revenue math closes above 2x. No claim form, no committee.
- Day 180 → Patrick emails the kickoff checklist + terms PDF
- Client signs the checklist
- Continuation phase begins at no additional fee
- Ends when the mathematics closes above 2x
If we haven't doubled your investment within six months, we keep working for free until we have.
Not a refund mechanics page. A service-continuation commitment — same team, same scope, same weekly cadence, until the math closes above 2x. Email us and we will send the guarantee terms PDF so the language in the contract matches the language on this page.
What this promise changes for us
- We work without a fee until the attributable-revenue math closes above 2x.
- Market-fit screening stays honest — we have to turn down weak-fit clients.
- Skin in the game — same outcome, same duration, until the 2x math is real.
Written into the contract — ask for the guarantee terms PDF before any call.
Next step
Want the guarantee terms PDF in writing?
Twenty minutes, free, scoped. We walk through the measurement contract, the attribution rules, the scope of what "we keep working for free" includes, and whether the 2x guarantee is the right fit for your stage and reachable market.